Dragon Ball has been around for decades now. It was one of the first anime to air in North America and it really established the market for anime in the western hemisphere. Over the years Dragon Ball has established millions of fans all around the world. In my opinion Dragon Ball markets itself, and it’s a show that can appeal to just about anyone. But when advertising companies do market the series they do not hold back. I remember when I was just a little kid and before I even liked Dragon Ball Burger King was giving away Dragon Ball toys in their kid’s meals. This was back in the early 2000s when the show was at its peak of popularity. Since then not much has changed companies are constantly making new Dragon Ball related toys and figures. Barnes and Noble is currently selling Dragon Ball and other anime related figure arts. From the very beginning like most TV shows Dragon Ball has advertised using trailers to show off striking scenes to try and grab new audience members. With the release of Dragon Ball Kai new have been released however, this time instead of marketing to young children on Nicktoons like Funimation did in 2011, they are marketing to teenagers and young adults. The first time they released Kai it was marketed to children and this upset a lot of the fans from back when the series’ first broadcasted. So this time around Dragon Ball kai will be airing on on Saturdays from 11:30pm to 6am. They will also be showing the uncut version which contains all the un-edited action and dialog from the original series. Their hope is to appeal to older fans and broaden the fan base for the series. Currently Dragon Ball is making a worldwide comeback with the release of its most recent film Dragon Ball Z: Battle of Gods. This film release in Japan back in March 2013 followed by other worldwide releases during 2014. But it doesn’t stop there a few months ago a new Dragon Ball movie was announced to be released in early 2015. Their strategies for advertising these movies we to target previous fans of the series along with new fans that may have never heard of Dragon Ball. They did this by releasing trailers, toys, figures, and even included characters from the movie in video games. Dragon Ball also markets itself as soon as fans catch wind of new Dragon Ball related content word of mouth takes over. Websites and Youtube channels dedicated to the series broadcast news as soon as it is released and a worldwide buzz begins. The Market for Dragon Ball is really anyone, but it tends to appeal to preexisting anime fans or to teens and young adults. Since the series is making a comeback with a new generation we have seen a huge boost and Dragon Ball related adverting and merchandise. The strategies that marketers are taking for this show are definitely working because I got into Dragon Ball long after its original broadcast and I believe if they keep up the current strategies the series will live on for many years to come and give birth to a whole new generation of Dragon Ball fans.